Kendall Jenner Signs New Deal with adidas

The Kardashian/Jenner clan has the endorsement game on lock. Across the family, from Kim Kardashian to Kylie and Kendall Jenner, the brand deals stack up. In terms of footwear, everyone was virtually an adidas endorser when Kim and Ye were together, but after that relationship and the Ye x adidas partnership ended, Kim quickly jumped over to Nike to create NikeSKIMS. However, it seems the Three Stripe life is better for Kendall Jenner, as adidas has officially announced a new deal with the superstar.

Just five days ago, on the heels of adidas’ new Superstar commercial featuring Samuel L. Jackson and Tyshawn Jowns, Kendall was spotted out in Los Angeles wearing an adidas jacket and a pair of Superstars. Not too out of the ordinary if we’re being honest, but it makes much more sense now that the two have an official working relationship once again. Kendall previously served as an adidas ambassador in 2017, placed across different brand campaigns, and was spotted in Three Stripes apparel and sneakers for some time.

Details about the new deal between Kendall Jenner and adidas are scarce, with only the German sportswear brand’s Instagram post serving as confirmation that the two are working together once again. The smart move would be to have Jenner start dropping collabs and headlining campaigns, though, at the very minimum, we can expect to see her in new advertisements and wearing Three Stripes products for the foreseeable future.

If more news emerges about the Kendall Jenner x adidas partnership, we’ll be sure to keep you posted via the Sole Retriever mobile app. There you’ll find real-time alerts about the latest releases, raffles, and restocks in the sneaker world.