Jordan Lewis’ EQLZ 360 and 247 Releases April 2025
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Luckily, in the era of social media and NIL deals, athletes in all sports can make a name and brand for themselves even if they don’t make it to the big leagues. That’s been the case with Jordan Lewis, who, after a collegiate career, has gained recognition for his talents through content creation. Marking his first entry into the collaborative footwear space, Lewis, who often goes by JLEW, is launching a collection with Chinese basketball brand EQLZ.
For those unfamiliar with EQLZ, the brand was founded back in 2018. It became a known player in the space after hiring the legendary Aaron Cooper, who was responsible for some of the most recognizable performance sneakers of the last three decades over at Nike. Their first launch with an Aaron Cooper-designed performance basketball model came in May 2024 with the 247. This was quickly followed up with the 360 model in November, which took inspiration from the fastest land animal, the cheetah.
Images via KICKS CREW
As for JLEW's EQLZ 360 and 247, the blue and white color palette chosen represents his signature "shifty" style. Starting with the 360, we see the GHOSTKNIT 3D Fit Technology, a one-piece knit upper that can mold to the foot, come coated in royal blue with hits of black and light purple spread across in an exotic cheetah-inspired print. Above this sits a 360-degree leather wraparound support in white, found on the midfoot and heel. Final details include the blue lace set, blue and white midsole, and the PEBAX Split-Zone Cushioning System.
The 247 opts for a primarily white finish on its knit and leather upper, reserving the blue hues for the lace aglet with EQLZ branding. The form-fitting knit extends around the ankle to secure one's foot and add extra support. Like the 360, the 247 features branding for JLEW on the heel tab and the insole. The white and iridescent blue midsole finishes the design, acting as a TPU plug for stability.
The JLEW x EQLZ 360 and 247 will release on April 5, 2025, exclusively through KICKS CREW and EQLZ online. Available in men’s sizing, the retail price is $130 (360) and $150 (247). KICKS CREW will also host a giveaway for the pair before the official launch, which you can enter here. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
JLEW x EQLZ 360
JLEW x EQLZ 247
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
