Jordan Brand Officially Unveils the Jayson Tatum’s Jordan Tatum 4
PublishedQuick Facts
- Jayson Tatum's Jordan Tatum 4 will debut in the St. Louis colorway on October 10
- Retail is set at $135 (adult), $95 (GS), $75 (PS), and $55 (TD)
- The shoe is the lightest in Jordan Brand's basketball lineup
- Forefoot Zoom Air and construction close to the foot make the Tatum 4 responsive on the court
- The debut St. Louis colorway honors Tatum's hometown and his diamond chain pendant
Jayson Tatum is still on the road to recovery after suffering a tear in his Achilles, but there’s still hope for the Celtics. It’s a very real possibility that the NBA superstar makes a return ahead of the playoffs, and if that’s the case, he’ll be doing so in some brand-new footwear courtesy of his partners at Jordan Brand. Just under three weeks ago, images from NBA 2K26 revealed Tatum’s next signature model, the Jordan Tatum 4, and now Jordan Brand has officially unveiled the sneaker to the world.
The design language of the Jordan Tatum 4 doesn’t stray too far from Jayson’s third signature sneaker, retaining the free-flowing panels and low-cut finish. We even see DNA from the Tatum 2 carried over with a midfoot pod, which acts as the midfoot shank for stability and quick transitions on the court. Jordan Brand also ensured the lightweight build of Tatum’s line continues with the latest model, and once again, Jayson’s signature model is the lightest shoe in the brand’s basketball line. Other design details include an S-seam strobel that wraps the foot for fluidity and control, a low-to-the-foot construction for responsive cushioning, a Zoom Air bag in the forefoot for energy return, and a multi-traction outsole for grip.
“Greatness isn’t just about wins - it’s about how you handle setbacks and keep moving forward,” said Tatum. “Getting back to my best hasn’t been easy, but every challenge has taught me something and made me stronger. I’m not the same player I was before, and I’m proud of that. The Tatum 4 is part of that journey - it’s built for the grind and reminds me what resilience looks like when you’re chasing something bigger than yourself.”
The very first colorway of the Jordan Tatum 4 will honor Jayson’s hometown of St. Louis, a theme that’s been present on all three of his previous signature models. A primarily red suede upper is contrasted by white details on the piping of each panel, the lace set, tongue, and the midfoot pod. Back on the heel, Tatum’s number “0” is designed to mimic his diamond chain pendant.
The Jordan Tatum 4 will debut in the St. Louis colorway on October 10, 2025, through Nike and select Jordan Brand retailers online and in-store. Available in full-family sizing, the retail price is set at $135 (adult), $95 (GS), $75 (PS), and $55 (TD). Expect a range of colorways to hit shelves throughout the Holiday 2025 season and beyond into 2026. Check below for images of the Tatum 4, and download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Jordan Tatum 4 St. Louis
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
