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Jordan Brand has made it its mission to pave the way for the next generation of talent through the players it endorses and the sneakers it designs as seen with the recent signing of Kiki Rice and the introduction of the Jordan Tatum 1. For a first in Jordan Brand’s history, the MJ-founded label has proudly announced its first high school NIL deal with one of the nation's top-ranked women’s basketball prospects - point guard Kiyomi McMiller.
In a press release regarding the signing, McMiller stated “I’m always in the gym with my mom and dad working on my game. It’s a dream come true being with the brand that stands for the same passion that I have for the game. I look forward to encouraging basketball players to use their creativity and platform to define their purpose." And using Jordan Brand’s platform she will as going forward we should expect to see Kiyomi featured in various Jordan Brand marketing campaigns as well as seeing her rock Jordan apparel both on and off the court.
As the first high school NIL athlete on Jordan Brand’s roster, Kiyomi McMiller will be paving the way for the next generation of athletes and if she plays her cards right could develop into one of the biggest stars signed to Jordan Brand if/when she makes it to the professional basketball scene. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world
Images via Nike
