Jordan Brand Transformed a San Francisco Home into a Sneaker Museum for the Super Bowl

The Super Bowl might be played on the field at Levi’s Stadium in Santa Clara this Sunday, but Super Bowl Weekend is located squarely half an hour north in San Francisco. Pop-ups, events, and parties have been taking over the City by the Bay all week in anticipation of the Big Game, and Jordan Brand isn’t missing out on the action.

The Jordan Super Bowl Brand House took over an old home in the middle of San Francisco and converted it into a temporary sneaker museum and community hub, welcoming Jordan-signed athletes like Puka Nacua and Myles Garrett to celebrate the brand alongside fans.

Open to the public all weekend, the Jordan Super Bowl Brand House features different rooms dedicated to different facets of the Jordan brand, including a dedicated Jordan 6 archive room, a Jordan football DNA display, and an embargo room full of upcoming sneaker previews for the summer and fall priority collections.

The Jordan Family House San Francisco will be open this week only, Thursday-Saturday, 11 AM-6 PM PST. If you’re in the Bay Area for the Super Bowl festivities this weekend, make sure you stop by the house and, if you really love us, sneak us some pictures from the embargo room.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com