Jordan and Apple Music Debut a Retro Sounds Radio Show Inspired By Iconic Sneakers

Sometimes, a pair of shoes is music to our ears. Expanding the senses beyond sight, cracking a new pair out of the box, crinkling the paper, lacing them up, and hitting the streets is a sonic experience, too. Don’t get us started on the glory of squeaking shoes on a basketball court. At Jordan Brand, the connection between music and shoes is endless, and a new partnership is bringing the vibes to your headphones.

Sneaker Sounds

Jordan Brand and Apple Music debuted the brand-new Retro Sounds Show with a tribute to the Air Jordan 3 Retro True Blue from Jordan Brand tastemakers Chase B and Manny Peralte Jr. As the collab project evolves, Jumpman will tap DJs and creatives from across its brand family to put each retro release into context sonically.

"Jordan Brand has always been shaped by the conversations happening across sport, style and music," Reggie Saunders, Vice President of Global Entertainment at Jordan Brand, said. "Teaming up with Apple Music on Retro Sounds allows us to revisit our most iconic products through the lens of the culture that surrounded them and to introduce those stories to a new generation."

Jordan Brand x Apple Music Retro Sounds Details

The first episode of the Jordan x Apple Retro Sounds will take place on Wednesday, July 15 at 2 PM PDT (5 PM EDT). The episode will be centered around 1988, the year the Air Jordan 3 Retro True Blue first hit shelves. Keep your eyes and ears peeled for new episodes corresponding to upcoming Jumpman drops. To keep up with all the latest Jordan news and release info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com