In the competitive arena of NBA signature sneakers, Jayson Tatum's line stands out with personal storytelling woven into each design. The St. Louis native's partnership with Jordan Brand has blossomed, allowing his off-court stories to be shared through the creative canvas of his Jordan Tatum 1. The latest Player Exclusive (PE) edition, dubbed the "Snow Cone PE," is a sweet homage to his son Deuce's favorite summertime delight and shared father-son moments.
The Jordan Tatum 1 Snow Cone PE embodies the spirit of summer with its cool, refreshing colorway. An icy white base sets the stage, reminiscent of a snow cone's shaved ice, while vibrant gradient accents on the eyestays and midfoot TPU pieces evoke the syrupy splash of flavor. The heel's glossy patent leather is punctuated by a crisp Jumpman, and just above, a playful snow cone graphic adorns the heel tab, continuing the gradient theme. Inside, the sneaker gets even more personal with Deuce's name artfully inscribed in the lining, a detail that speaks volumes of Tatum's affection.
While this Jordan Tatum 1 Snow Cone PE is a personalized edition for Jayson Tatum and is currently not slated for public release, it adds to the compelling narrative of his signature sneaker series. Download the Sole Retriever mobile app for the latest happenings in sneakers, streetwear, and more.
Jordan Tatum 1 Snow Cone PE
Images via kelshmeamy
