Hidden NY is Hosting a City-Wide Scavenger Hunt for its New UGG Collab

Cult favorite fashion brand Hidden NY has linked up with UGG for a scavenger hunt for pairs of limited edition collaborative boots.

The boots, the brand's Classic Short, are adorned with a metal heel label in Hidden NY’s logo green, with collaborative branding on a silver metallic side panel label, and a pocket built into the ankle that, as the campaign for the boot shows, comes packed with some kind of co-branded multi-tool wrench.

An ultra-exclusive partnership, the boot is limited to 176 pairs, and with 35 pairs going to participants in the Soho-based scavenger hunt that wrapped up September 24th. Marking IG posts with survey symbols for NY locals to connect with real-life locations. Hidden NY mapped out a stretch of Lower Manhattan in an Instagram post, including vague instructions in the caption: “Three survey teams are active-one where you might court the land, another where the mechanics keep watch, and a third where a free man once passed through narrow streets. Find them, gather your marks, and secure your place. If you can locate all three, a special gift awaits at the end.”

Unfortunately, the scavenger hunt took place on September 24, but the Hidden NY Instagram post noted that further opportunities to secure a pair of the boots will reveal themselves later this week. Download the Sole Retriever mobile app to keep up on the latest shock drops and scavenger hunts.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com