Hidden NY is a classic example of turning a passion into a career. The mysterious admin of the Instagram page-turned-lifestyle-brand has expanded the brand’s reach from inline collections of shirts, socks, and accessories to full-blown collaborations across various industries. Hidden has teamed up with Salomon and Asics on the footwear side of things, launching projects on the GT-2160 and the Gel-NYC. Fans have been awaiting what will come next from the duo, though they might not have to wait much longer as Asics and Hidden NY have teased a new project in the works on Instagram.
The image posted in collaboration with Complex, Hidden NY, and Asics shows a fractured rock held together by a ratchet strap containing Asics and Hidden NY branding details in Hidden’s signature green hue. The text on the strap reads, “Designed & Engineered by ASICSHIDDEN For Indoor & Outdoor Applications.” The caption for the post provides a bit more insight, reading, “Hidden NY & Asics Prehistoric Technologies: An interactive installation dropping new sneakers and merchandise exclusively for ComplexCon.”
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
