Hidden NY, initially renowned for its captivating Instagram mood board, has blossomed into a full-fledged streetwear brand. They've made a significant impact with their famous "H" socks and diverse apparel line, and now they're expanding their horizon into collaborative footwear ventures. Now, the brand has a new collaboration with Asics, focusing on the Gel-NYC model. This comes after successfully partnering with Salomon in 2022.
The Hidden NY x Asics Gel-NYC collaboration is a testament to the brand's growth and influence in the streetwear community. This partnership creates a sneaker that perfectly embodies Hidden NY's design ethos. The Gel-NYC is dressed in Hidden NY's signature white and green color palette, exuding a classic yet contemporary vibe. Metallic Silver accents add a touch of sophistication, adorning the overlays on the toe and heel for a striking contrast.
The Asics tiger stripe on the midfoot is beautifully outlined in green, seamlessly blending with the overall design. Hidden NY's iconic "H" logo is strategically placed on the lateral heel and toe, marking the collaboration's exclusivity. Completing the design is a green and white foam midsole and a durable black rubber outsole, ensuring comfort and style.
The Hidden NY x Asics Gel-NYC will release March 23, 2024, through a pop-up in NYC located at 41 Division St, New York. A drop via Hidden NY online will take place March 29 at 12 PM ET for Hidden NY Members and at 3 PM ET for the general public. A wider global release is scheduled for April 12th, 2024, via Asics and select Asics retailers. Available in men's sizing, the retail price is set at $170. Keep updated on the latest sneaker releases, raffles, and streetwear news by downloading the Sole Retriever mobile app.
Hidden NY x Asics Gel-NYC
Images via Asics
Images via Hidden NY
