Happy99, a New York City-based brand known for its striking anime and graphic tees, has taken a significant leap from its roots as an Instagram page showcasing 3D shoe designs. Happy99 joins forces with Reebok in a remarkable collaboration, bringing fresh energy to the iconic Steven Smith-designed Reebok Instapump Fury. This partnership sees the release of the Happy99 x Reebok Instapump Fury Pack, featuring two distinct colorways, each boasting a unique aesthetic.
This collaborative pack presents two versions of the Reebok Instapump Fury, each adorned with an innovative gaiter that adds height and a new textural dimension to the classic silhouette. The gaiters are emblazoned with Happy99 branding and feature character designs by the label, each sporting the Instapump Fury. One pair showcases a refreshing Mint shade on its Pump bladder, while the other is highlighted with Purple Vibe tones. The design extends beyond the gaiter, with the rest of the shoe featuring a harmonious blend of mesh, canvas, and suede, all in complementary tonal colors. The design is anchored by a matching foam midsole and a rubber outsole, ensuring both style and comfort.
The Happy99 x Reebok Instapump Fury Pack will release on December 15, 2023, through Happy99, followed by a wider release on December 22 through Reebok and select retailers online and in-store. Available in men's sizing, each pair retails for $230. Stay in the loop for the latest on this release and more by downloading the Sole Retriever mobile app.
Images via Happy99