Foot Locker is the Official Athletic Footwear Retailer of the New York Knicks
PublishedQuick Facts
- Foot Locker has signed a multi-year deal with the New York Knicks to become the team's official athletic footwear retailer
- To celebrate, Foot Locker is launching the Fan Express, a mobile activation that will make stops across the city before ending up at Madison Square Garden on October 14
- Expect to see plenty of curated kicks available to the fans inside MSG throughout the 2026-27 NBA season and beyond
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The New York Knicks brought an NBA championship to NYC for the first time since 1973, and it’s got everyone excited for New York basketball. This has, of course, bled into the sneaker world, with plenty of Knicks-themed sneakers across the industry ranging from ultra-limited Puma Clydes to the upcoming Air Jordan 8 Knicks. For Foot Locker, now was the opportunity to partner with one of the most recognizable franchises in the sport, as the company has just been named the Official Athletic Footwear Retailer of the New York Knicks.
Foot Locker’s New York Knicks Partnership
All of the Knicks' home games at Madison Square Garden will feature Foot Locker branding across the arena, but it runs much deeper. The Knicks Team Store in Madison Square Garden’s Chase Square will feature a Foot Locker activation alongside pop-up experiences at select home games. Who knows, maybe we’ll see shock drops of Knicks-themed sneakers throughout the 2026-27 NBA season? The two are also partnering up for a Foot Locker Theme Night, which will feature elevated in-arena branding, contests, and fan experiences. Plus, select Knicks wins during the season will include promotions.
To celebrate the new partnership, Foot Locker will be hosting the Fan Express on October 14, a mobile activation that will make stops throughout the city, eventually stopping outside of Madison Square Garden. Curated footwear and apparel, which we can only assume will be Knicks-themed, will be available. There are also ticket giveaways, live podcast recordings, prizes, and more.
“Basketball has always been a driving force in sneaker culture, and the energy the New York Knicks have created around the game is electrifying,” said Brett O’Brien, SVP, Chief Marketing Officer at Foot Locker. “This partnership brings together two brands with deep roots in New York and reinforces Foot Locker’s commitment to being the home for basketball. Together, we’ll create new ways for fans to experience the game, discover great product to support their team, and celebrate New Yorkers’ passion for the city.”
When Does Foot Locker’s Knicks Partnership Begin?
Foot Locker’s multi-year partnership with the New York Knicks will begin during the 2026-27 NBA season. If you're in NYC today, October 14, be on the lookout for the Fan Express. Expect to see plenty of curated releases at Madison Square Garden and opportunities for Knicks fans to score big at Foot Locker throughout the season. For more updates on the latest happenings in the sneaker world, download the Sole Retriever mobile app.
Foot Locker New York Knicks Fan Express Locations
- Downtown Brooklyn | 10:00–10:30 AM 408 Fulton St, Brooklyn, NY 11201, United States
- Jamaica Ave, Queens | 11:15–11:45 AM 164-14 Jamaica Ave, Jamaica, NY 11432, United States
- Fordham Road, Bronx | 1:15–1:45 PM 263 E Fordham Rd, Bronx, NY 10458, United States
- Harlem, 125th Street | 3:00–5:00 PM 272 W 125th St #278, New York, NY 10027, United States
- 34th Street, Manhattan | 5:45–6:45 PM 112 W 34th St., New York, NY 10120, United States
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
