Extra Butter's adidas Rivalry Lo Consortium Cup Battle Royale Releases February 2024

Published February 22, 2024

In 2023, adidas embarked on an ambitious project, the Consortium Cup, inviting 16 of its retail partners to engage in a creative battle, designing unique colorways for various iconic adidas sneakers. Among the standout entries, NYC's Extra Butter unveiled its take on the Rivalry Lo. This sneaker now is a testament to the boutique's penchant for drawing inspiration from the cinematic world. This particular collaboration pays homage to the 2000 Japanese cult classic Battle Royale. This film has significantly influenced the survival genre, inspiring blockbusters like The Hunger Games and popular video games like Fortnite. The film's narrative, centered around a dystopian competition for survival, serves as the perfect backdrop for this sneaker collaboration.

The Extra Butter x adidas Rivalry Lo Consortium Cup Battle Royale is a meticulously crafted piece of footwear art, embodying the essence of Battle Royale through its design and material choice. The sneaker features a sophisticated color palette of khaki, antique white, and creme, directly inspired by the film's school uniform colors. This palette is brought to life through premium full-grain leather overlays, cracked leather accent panels, and a perforated suede base, ensuring a premium feel and a distinctive look.

The design's most striking feature, broken stitch lines and frayed threading along the Three Stripes, symbolizes the chaos and destructive plot of Battle Royale, echoing the theme that luxury and struggle are often intertwined. A bold strip of red runs down the center of the tongue, culminating in a tongue tag that showcases branding from both adidas and Extra Butter, with additional Extra Butter branding on the lateral heel. The sneaker is completed with a tonal sole unit, maintaining the design's thematic consistency and aesthetic elegance.

The Extra Butter x adidas Rivalry Lo Consortium Cup Battle Royale saw a small release overseas at the end of January but will release February 23, 2024, via Extra Butter. A global release will follow on February 28 via select retailers. Available in men’s sizing, this collaboration will retail for $140. To stay informed about this release and other sneaker news, raffles, and updates, be sure to download the Sole Retriever mobile app.