Gatorade has been making waves in the fashion and streetwear community by collaborating with various influencers and creatives over the past year. Following successful partnerships with DJ Khaled and Caitlin Clark, Gatorade is now teaming up with renowned designer Eric Emanuel for a special collection. Known for his iconic mesh shorts and collaborations with brands like adidas, Emanuel brings his distinct style to Gatorade’s lineup, celebrating the return of the legendary Is It In You? tagline.
Eric Emanuel has built a reputation for his vibrant and comfortable mesh shorts, which have become a staple in streetwear fashion. His designs often feature bold colors and unique patterns, making them highly sought after. This collaboration with Gatorade marks a significant moment for both brands, blending Emanuel’s fashion-forward approach with Gatorade’s athletic heritage. The collection includes two main packs, each designed to highlight the revived Is It In You? slogan that has been synonymous with Gatorade’s brand identity.
The first pack includes a t-shirt and a bottle featuring Gatorade’s classic branding and the iconic slogan. The grey t-shirt is adorned with the Gatorade logo and the phrase Is It In You? creating a nostalgic yet modern look. The second pack consists of Emanuel’s signature mesh shorts and a towel, each designed with a unique Gatorade sweat pattern. The shorts are decorated with blue dots across the mesh material, showcasing Eric Emanuel and Gatorade logos. Like the shorts, the towel features a distinctive sweat design and a revived tagline, making it a perfect accessory for any athlete or streetwear enthusiast.
The Eric Emanuel x Gatorade Collection will release on June 11, 2024, exclusively via Gatorade iD. Pricing details have yet to be announced. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Gatorade
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
