This year, END. and Hoka are set to embark on an adventure like no other, introducing the world to the END. x Hoka Overland Pack. This collaboration marks the first union between the innovative footwear brand Hoka, known for its trail-conquering designs, and END., the UK-based sneaker retailer. The Overland Pack celebrates the great outdoors, inspired by the thrill-seeking, self-reliant culture of overlanding - a journey into remote territories where the essence of adventure thrives.
The Overland Pack reimagines two of Hoka's most rugged and beloved silhouettes, the Kaha Low and the Mafate Speed 2, both chosen for their embodiment of the Overlanding spirit. These models are reworked to resonate with the ethos of exploration, drawing inspiration from the most challenging terrains worldwide, from arid deserts to dense jungles. The collaboration introduces a rich, tonal color palette that reflects the diverse landscapes encountered during long-distance travel, enhancing the aesthetic appeal of these performance-driven shoes.
Beyond the visual makeover, the pack boasts co-branded details, including an END. logo integrated into the uppers and special tags on the tongues. The technical construction of each shoe, featuring Vibram Megagrip soles for unparalleled traction and a GORE-TEX lining in the Kaha Low for weatherproof protection, remains intact, ensuring each pair is as ready for urban exploration as they are for off-road adventures.
Hoka's Director of Lifestyle Product, Travis Wiseman, shares, "This collaboration with END. showcases the fusion of Hoka’s performance footwear background, with END.’s streetwear aesthetic. Both brands have found common ground through the narrative created around 'Overlanding' – digging deep into the ethos of both Hoka & END. as it relates to exploring off-road and uncharted adventure.”
The campaign for the END. x Hoka Overland Pack was shot in the stark, breathtaking expanse of Spain's Tabernas Desert, capturing the essence of exploration and adventurers' intimate journey as they navigate challenging terrains.
The END. x Hoka Overland Pack will release on March 15, 2024, through END. online and in-store, priced at $199 for the Kaha Low and $180 for the Mafate Speed 2. Stay connected with the Sole Retriever mobile app for the latest on this release, raffles, and more from the sneaker and streetwear universe.
Images via END.
End x Hoka Kaha Low Overland
End x Hoka Mafate Speed 2 Overland
