New Balance's 990 series has been a cornerstone in sneaker culture, so iconic that the brand is in a legal tussle with Golden Goose over design similarities. The 990 series has maintained a consistent design language, a factor emphasized in the ongoing litigation. Amid this, images of the latest entry in the series — The New Balance 991v2 Made in UK — have surfaced.
The New Balance 991, initially introduced in 2001, was a game-changer for New Balance as it featured (for the first time) ABZORB in the heel and forefoot and Ndurance rubber on the outsole. The upcoming release marks the first update in over two decades, and it beautifully retains the aesthetic spirit of the original.
A harmonious blend of nubuck, perforated leather, and mesh make up the upper in this revamped 991v2. Faithful to the classic "Grey" 991, this version showcases grey hues accentuated by silver hits on the "N" logo and white elements in the lace set and branding. What sets it apart from its predecessor are the reworked panels and the repositioning of the "991" branding from the spine of the heel to the lateral side. While the sole unit looks similar to the original, FuelCell cushioning is added for a more modern feel.
Alongside the pictured “Grey” rendition, the New Balance 991v2 Made in UK will also launch in a “Navy” and “Black,” two other classic colorways found on all 99X sneakers, as well as a collaborative Stone Island rendition in black.
The New Balance 991v2 Made in UK Grey will release October 12, 2023 through New Balance and select retailers online and in-store. Coming in men’s sizing, the retail price has not been confirmed for the US market. However, in the UK, the price is set at £250 for the "Grey" and "Black" pair while the "Navy" will be £230. Based on previous New Balance sneakers, the price point typically remains around the same and doesn’t account for currency exchange rates. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Image via cakenotcrumbs