Damian Lillard’s adidas Dame 10 Unveiled the Same Day He’s Waived by The Bucks

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adidas Dame 10 Official Unveiling
adidas Dame 10 Official Unveiling

Today is a big day for Damian Lillard. The NBA superstar hoped that July 1st would be all about his upcoming signature sneaker with adidas, the adidas Dame 10, but that has become a secondary point. The Milwaukee Bucks waived Lillard, making him a free agent after the lifetime adidas athlete tore his Achilles, which sidelines him for virtually all of the 2025-2026 NBA season.

Let's jump back to the sneaker news of the day, that being the official unveiling of the adidas Dame 10. The silhouette was first previewed by Sole Retriever late last year, but adidas gave us an in-hand look at the sneaker for NBA All-Star 2025. The model marks a first for adidas as it’s the first time an adidas Basketball signature shoe came in at under $100.

“Dame X is a testament to staying true to yourself, showing up every day, and putting in the work no matter what,” said Damian Lillard. “It’s built for the next generation who are chasing their dreams with that same hunger. I wanted to create something that’s accessible, that performs at the highest level, and that feels real on the court and in life.”

Tech specs include a Lightstrike midsole, stretch-woven knit on the upper built for dynamic movement, and a generative rubber outsole with multi-directional traction. To kick off the silhouette, adidas has prepped five colorways, four coming in adult and GS sizing and one kids’ exclusive pair. This includes the Dame’s Light, Brookfield, Dolla Red, Zero Metallic, and the kids’ exclusive Flash Aqua.

The adidas Dame 10 will officially debut on July 3, 2025, through adidas and select retailers online and in-store. Available in adult and GS sizing, the retail price is $90 and $70, respectively. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.

adidas Dame 10 Dame’s Light

Release Date
SKU
JP6091 (men); JP8635 (GS)
Colorway
Lime Burst/Signal Orange/Blue Burst
Retail Price$90 (men); $70 (GS)
Live PriceTBD

adidas Dame 10 Brookfield

Release Date
SKU
Core Black/Iron Metallic/Lucid Blue
Colorway
Core Black/Iron Metallic/Lucid Blue
Retail Price$90 (men); $70 (GS)
Live PriceTBD

adidas Dame 10 Dolla Red

Release Date
SKU
JP6093 (men); JP8639 (GS)
Colorway
Pure Ruby/Core Black/Silver Metallic
Retail Price$90 (men); $70 (GS)
Live Price$329

adidas Dame 10 Zero Metallic

Release Date
SKU
JP6089 (men); JP8637 (GS)
Colorway
Zero Metallic/Core Black/Court Green
Retail Price$90 (men); $70 (GS)
Live Price$989

adidas Dame 10 Flash Aqua (GS)

Release Date
SKU
JP6079
Colorway
Flash Aqua/Core Black/Grey Two
Retail Price$70
Live PriceTBD


In this article

adidas Dame 10 Zero Metallic
July 1, 2025
adidas Dame 10 Zero Metallic

$90 JP6089

adidas Dame 10 Cloud White Collegiate Green
July 1, 2025
adidas Dame 10 Cloud White Collegiate Green

$90 JR9942

adidas Dame 10 Core Black Iron Metallic
July 3, 2025
adidas Dame 10 Core Black Iron Metallic

$90 JP6090

adidas Dame 10 Dame’s Light
July 3, 2025
adidas Dame 10 Dame’s Light

$90 KI5949

adidas Dame 10 Beam Pink
September 1, 2025
adidas Dame 10 Beam Pink

$90 KI5996

adidas Dame 10 Butter
September 1, 2025
adidas Dame 10 Butter

$90 JP8634

adidas Dame 10 Dolla Red
July 3, 2025
adidas Dame 10 Dolla Red

$90 JP6093

adidas Dame 10 Bucks
TBD
adidas Dame 10 Bucks

$90 JR9943

adidas Dame 10 Purple
November 1, 2025
adidas Dame 10 Purple

$90 KI5950

adidas Dame 10 All-Star
February 13, 2026
adidas Dame 10 All-Star

$90

adidas Dame 10 Flash Aqua (GS)
July 1, 2025
adidas Dame 10 Flash Aqua (GS)

$70 JP6079

Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com


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