Pure10, a sneaker resale store located in Mississauga’s Port Credit neighborhood, became the target of a robbery on November 17. The incident, caught on surveillance cameras, has rattled the local community and raised concerns about safety in the area.
According to Insauga and footage released by the storefront on Instagram, the robbery was carried out by four masked individuals. The sequence of events began when an unsuspecting employee opened the store's door, which is routinely kept locked, to let in a customer. This action inadvertently provided the robbers with their chance to strike.
As the door opened, three additional individuals in disguise seized the opportunity and rushed into the store. Realizing the danger, the employee quickly decided to exit the premises and lock the robbers inside the store.
The bold strategy of locking the robbers inside gave the employee enough time to alert the authorities. However, by the time law enforcement arrived at the scene, the perpetrators had managed to escape by using an axe to smash through the front window.
As of the latest updates, no arrests have been made regarding the robbery. The store, known for its collection of high-value sneakers, suffered a significant loss, although the total value of the merchandise stolen has not yet been estimated.
This marks another incident in recent months with sneaker stores being robbed. In October, six different sneaker stores in Chicago were hit with smash-and-grab robberies.
The robbery at Pure10 highlights the growing trend of targeted attacks on specialty retail stores and underscores the need for enhanced security measures and community vigilance. As sneaker culture grows, attracting enthusiasts and opportunistic criminals, businesses like Pure10 face increasing risks. Keep it locked to the Sole Retriever mobile app to stay updated on the latest happenings in sneakers, streetwear, and more.