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Cameron Brink Becomes First Female Basketball Athlete to Sign With New Balance

Cameron Brink for New Balance (image via New Balance)
Cameron Brink for New Balance (image via New Balance)

New Balance has made a groundbreaking announcement: Cameron Brink, the renowned four-time All-American, WBCA Defensive Player of the Year, and FIBA 3X3 World Cup MVP, is now a part of the New Balance team. With this new partnership, Cameron etches her name as the inaugural female basketball player to join the brand.

Cameron's impressive credentials, both on and off the court, position her perfectly among New Balance's esteemed athletes, such as Jamal Murray, Kawhi Leonard, Zach LaVine, and Dejounte Murray. Beyond her titles and accolades, Cameron’s dedication to the sport and commitment to empowering female athletes make her a standout choice for the New Balance community.

As a forward, her sheer skill and determination played a crucial role in leading her team to victory in the NCAA Women’s Basketball Championship in 2021, all during her first year at Stanford.

Cameron Brink expressed her sentiments about this new venture: "Collaborating with New Balance is not just an endorsement for me; it’s a partnership that resonates with my core beliefs. Together, our aim is to inspire athletes globally, encouraging them to chase their passions without hesitation.”

Naveen Lokesh, the Head of Basketball Sports Marketing for New Balance, expressed the brand’s enthusiasm, stating, “Welcoming Cameron to our roster is not just about her skills but also her vision for the future of the sport. Her alignment with New Balance's core values and outstanding prowess on the court make this partnership promising for the evolution of women's basketball."

Cameron will not only be featured in a spectrum of campaigns from lifestyle to performance but will also actively contribute insights to the design teams, influencing the trajectory of future products. Community engagement is also a significant part of this deal, as the two will prioritize creating positive change in the lives of young female athletes through community-driven initiatives.

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