From Anywhere: All the Easter Eggs in Caitlin Clark's New Nike Campaign
PublishedQuick Facts
- As the NBA took over Christmas Day, Caitlin Clark stole a bit of the spotlight with a new Nike campaign featuring cameos from Travis Scott, the Kelce Brothers
- The campaign, From Anywhere, focuses on Caitlin’s incredible range
- The new spot coincided with a Christmas drop of Caitlin Clark x Nike clothing capsule, all branded with Clark’s double C logo
- Check below for a breakdown of all the Easter eggs hidden in the ad
Caitlin Clark is up next at Nike.
The Indiana Fever’s All-Star sniper sat out most of the 2025 WNBA season with injuries, but don’t think that Beaverton forgot about Caitlin. As the NBA took over Christmas Day, Caitlin stole a bit of the spotlight with a new Nike campaign featuring cameos from Travis Scott, the Kelce Brothers, and more, plus plenty of shoutouts to her early life and path to stardom.
The campaign, From Anywhere, focuses on Caitlin’s incredible range, starting with her childhood driveway, where her dad dug up a patch of grass and replaced it with cement to extend her practice court. Next, we move on to current members of the All Iowa Attack, Caitlin’s former AAU squad, who challenge her to shoot from deeper. Retired Iowa women’s basketball head coach Lisa Bluder also makes a cameo on the Hawkeyes’ home court.
On the celeb side, Nike brings out the Kelce brothers for a fake clip from their New Heights podcast, which Clark appeared on as a guest in January, plus a concert shot from Travis Scott, who has always supported Clark and showed up at Iowa games to root for her during Caitlin’s record-setting college days. The spot also calls back to Clark’s SNL guest appearance with a stand-up spot from Michael Che.
While the hoopers, fans, and celebs all push Caitlin to prove her range, the commercial is soundtracked by the 2006 Peaches song “Boys Wanna Be Her,” with the lyrics “The girls wanna be her, the boys wanna be her,” hitting as Clark reassures us all that she’s got it…”From anywhere.”
The new spot coincided with a Christmas drop of Caitlin Clark x Nike clothing capsule, all branded with Clark’s double C logo. And don’t get it twisted, it might not be here yet, but there’s definitely a Caitlin Clark signature shoe on the way, and we’re all on the edge of our seats waiting for it. To stay up on all the latest Caitlin Clark Nike news, download the Sole Retriever mobile app.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
