Brain Dead, the Los Angeles-based streetwear label, continues to push boundaries in a culture where collaborations blend creativity and expertise. Known for its provocative and graphic-heavy aesthetic, Brain Dead has previously partnered with a myriad of footwear giants, showcasing its distinctive art-driven approach to each project. Now, they’re turning their attention to HOKA ONE ONE, a brand celebrated for its innovative and performance-oriented footwear. Together, they’re breathing new life into the Hopara silhouette.
The Brain Dead x Hoka Hopara is a masterful blend of style and outdoor functionality. The sneaker's upper boasts an iridescent finish on the leather portions. Complementing this shimmer is the purple mesh that graces the tongue, offering a pop of color. Brain Dead's influence shines through in the heel, where the brand’s name is debossed in a retro 8-bit font reminiscent of classic video games. The overlays, positioned near the midfoot and toe, feature a textured finish, subtly adding depth and contrast to the design. Moving downwards, the midsole showcases a two-tone gradient green while black segments gracefully wrap around the heel and extend towards the toe. Everything comes grounded with a lugged rubber outsole in black, featuring a clear aged finish that adds a hint of vintage appeal.
The Brain Dead x Hoka Hopara will release August 22nd, 2023, via Brain Dead. A wider release will follow August 25th. Coming in men’s sizing, the retail price is TBA. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Brain Dead x Hoka Hopara
Images via Brain Dead
