Iconic LA streetwear brand Born X Raised and the Los Angeles Rams will celebrate the Rams home opener against the San Francisco 49ers and the legacy of Born X Raised co-founder Chris "Spanto" Printup through a collaborative capsule. This marks the third merchandise collaboration between the two brands, highlighting their mutual dedication to the city of LA. Remembering Printup, an ardent Rams fan who passed away in June, the collection tells the "real story of LA." Exclusive designs feature Born X Raised's distinctive iconography, captivating graphics, and a homage to the Rams' 1999 and 2021 Super Bowl victories.
The capsule's announcement was made with a one-minute film that provided viewers a behind-the-scenes look at the SoFi Stadium's field crew in action. Culminating in a sweeping shot, the stadium proudly showcased the Born X Raised and Rams logo collaboration at midfield.
Born X Raised co-founder Alex "2Tone" Erdmann expressed excitement by reflecting on this growing partnership. "Our bond with the Rams intensifies each season. We're eager to witness the response to this latest collaboration."
This capsule will include various clothing items celebrating the Rams' illustrious history intertwined with Born X Raised's quintessential LA designs. The collection includes hoodies, t-shirts, sweatpants, and a New Era fitted cap. Dominated by royal blue, black, and white shades, items range between $50 to $150.
Kathryn Kai-ling Frederick, Los Angeles Rams Chief Marketing Officer, emphasized the significance of local collaborations. "As we inaugurate our season at the Rams House, we're thrilled to join hands with Born X Raised. This collaboration encapsulates the spirit of LA. We aim to provide fans merchandise that resonates with their identity while also paying tribute to Spanto."
The Born X Raised x Los Angeles Ram 2023 Capsule will release online on September 15, 2023, via the Ram's official merch store and Born X Raised’s website. Fans attending the opener on Sunday the 17th can shop the collection in The Equipment Room. They will also receive exclusive "Spanto Lives" rally towels, commemorating Born X Raised's first release post-Printup's passing. As mentioned, prices will range between $50 and $150, depending on the item. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
