BEAMS’ adidas Superstar Pack Releases July 2025

Published July 7, 2025 at 8:10 PM

While trends have shifted in the footwear world, the adidas Superstar has been an icon for decades and continues to hold its place in fashion. The Three Stripes has used 2025 to reinvigorate the legendary silhouette, posting campaigns with various celebrities and adidas athletes, introducing city-specific colorways, and collaborating with outside partners. The latter is expanding as Japanese retailer BEAMS is subtly upgrading the Superstar.

Seen here in two standard color schemes, White Black and Black White, the model, at first glance, doesn’t appear to have undergone any changes. The premium leather used on the midfoot panel, tongue, eyelets, and heel overlay isn’t too far removed from GR versions of the sneaker, but BEAMS makes its largest change to the sneaker on its most recognizable feature — the rubber shell toe.

Here, “BEAMS” branding is integrated into the linear shell-like design in a tonal finish. Standard adidas branding details, like the contrasting Three Stripes on the midfoot and adidas text on the heel, remain, while BEAMS finds a home on the golden tongue tag and on a co-branded logo on the insole. Underfoot sits a white rubber midsole and outsole.

The BEAMS x adidas Superstar Pack will release July 10, 2025, through END Clothing. A global release will take place via BEAMS, adidas, and other retailers later in July. Available in men’s sizing, the retail price is set at $130. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.