In a significant development for the sports footwear industry, NBA sensation Austin Reaves has inked a multi-year contract extension with Rigorer, a renowned performance footwear company. This collaboration, marked by the release of the Rigorer AR1, has now been elevated, with Reaves securing a shareholder position in Rigorer.
Reaves, who has made a name for himself with the Los Angeles Lakers, has seen his signature shoe achieve remarkable success—the initial colorways witnessed rapid sellouts, including the Stars & Stripes and Ice Cream renditions. The decision for this extension, which involves a seven-figure agreement, was influenced by a shared commitment between Reaves and Rigorer to continue developing the AR line and their shared vision of offering high-quality, affordable products globally.
Reaves stated on this extension, “I'm proud to continue this partnership with Rigorer; the incredible team has developed a shoe that aligns with my values - High-performance accessibility. The team has welcomed me like family, and I will always appreciate them for believing in me at this early stage of my career.”
“We are incredibly excited to continue working with Austin and his team; he continues to show incredible promise and utmost dedication to win. These are the values that Rigorer embodies and wants to spread to athletes around the world,” said Shawn Liu, Vice President of Rigorer.
To celebrate this new chapter in their partnership, Reaves and Rigorer are launching a new AR1 colorway named “Milky Way.” This design, featuring a blend of purple and blue, symbolizes Reaves' significant career milestone and the festive season. The Milky Way AR1 stands out visually and incorporates the latest performance technology, a testament to Rigorer’s commitment to innovation in basketball footwear. Including the bubble lacing system, woven cocoon upper, and the Showtime foam in the midsole.
The Rigorer AR1 Milky Way releases December 8, 2023, exclusively via KicksCrew online. Available in men’s sizing, the retail price is set at $100. Download the Sole Retriever mobile app to stay updated on this release and the latest happenings in sneakers, streetwear, and more.
Rigorer AR1 Milky Way
Images via Rigorer
