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If you thought the sneaker world moved fast, the corporate world moves even faster. Just five days after Bjørn Gulden announced that he will not be renewing his contract as Puma's CEO and will instead be moving over to adidas, the big cat-inspired sportswear brand has already crowned its newest Chief Executive Officer, Arne Freundt. Freundt, who has been with the brand for over ten years, was promoted to Chief Commercial Officer just last Summer, so he's certainly no stranger when it comes to suits and ties.
"In Arne Freundt, we have a recognized leader within the Company, taking over as CEO." stated Héloïse Temple-Boyer, Chair of the Supervisory Board of Puma. "He has been a designated candidate and is the ideal choice to continue Puma's very successful path and to further accelerate the Company's momentum. He carries the Puma family in his heart, and will ensure that Puma continues to be the best partner for Puma's retailers, suppliers, and athletes." Freundt adds, "I feel privileged to be given this opportunity by the supervisory board to lead this great company with its fantastic people and take Puma to the next level."
The 42-year-old will begin his four-year contract as CEO of Puma on January 1st, 2023. Compared to those in similar positions, Arne Freundt is extremely young, ushering in a fresh, new dynasty for the German sportswear brand. Let us know what you think of this news, and make sure you keep it locked to our Twitter and download our official Mobile App to stay updated on the latest news, releases, raffles, and more in the sneaker and streetwear world.