In a significant move that solidifies his status as one of the leading figures in the performance basketball world, Anthony Edwards has signed a multi-year contract extension with adidas that reaches eight figures annually. This deal cements the relationship between Edwards, the star guard of the Minnesota Timberwolves, and The Three Stripes, particularly in light of the immense success of his signature sneaker, the AE 1. Shams Charania reported news of this contract extension.
Edwards, who initially signed with adidas in 2020 before being selected as the number one overall pick in the NBA Draft, has quickly become a key player for the brand. Whispers of a signature sneaker began circulating at the start of 2023, with early images appearing over the summer. In September, adidas officially unveiled the AE 1, launching the first colorway, With Love, in December. The response was immediate and overwhelming, with every subsequent colorway selling out instantly. The AE 1 has dominated the performance basketball scene and became a highly coveted sneaker among collectors and general sneakerheads.
The AE 1’s popularity is set to expand further with the upcoming release of the AE 1 Low in the Ascent colorway on July 20th.
In a press release, Anthony Edwards expressed his enthusiasm about the extended partnership, stating, “Adidas and I are creating history together. They’ve believed in me from the start and we have a shared vision for the future – which is why this relationship is so special to me. The launch of AE 1 was just the beginning. The world won’t want to miss what’s next. Believe That.”
Eric Wise, Global General Manager of adidas Basketball, echoed this sentiment, highlighting the brand’s commitment to Edwards and his potential. “Anthony embodies the spirit and determination that defines adidas Basketball. From the very beginning, we saw his immense potential and made a substantial commitment to his talent and vision. This extended partnership signifies our unwavering belief in his ability to lead and inspire. Together, we are committed to pushing the boundaries of what’s possible in basketball, both on the court and in our communities.”
With Edwards at the forefront, adidas Basketball is poised to innovate and make significant strides in the industry. As the AE 1 line continues to gain traction, we’ll see what the duo is cooking up in the future, as Edwards will likely become the face of adidas Basketball. Download the Sole Retriever mobile app for more information about upcoming adidas AE 1s and more in the sneaker and streetwear world.
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
