Say Less: The Air Jordan 4 Retro London is Dropping Next Month

Published August 27, 2026 at 3:30 PM

Quick Facts

Starting with a full coat of thick, deep grey suede across the upper, the pair switches to a lighter shade of grey on the vamp and side panel netting, plus the winged eyelets
Brick red is added to the Jumpman tongue logo and outsole, with LDN added to the heel logo and “Say Less” on the backside of the tongue
The Air Jordan 4 Retro London will be released September 12, 2026, exclusively in the UK

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From Notting Hill to Whitechapel and every in between, London is a sneaker town. And before the Jumpman goes all-in on NBA season and the holidays, Jordan Brand is taking one last summer trip, heading across the pond to drop a UK-exclusive colorway of the Air Jordan 4 Retro saluting the city of London.

London Calling

The Air Jordan 4 Retro London popped up in a surprise preview earlier this week, and with the cat out of the bag, Jordan Brand decided to up the ante. Now, we’ve got a full set of official images showing off the colorway’s rough, hairy suede upper, red brick detailing, and city-specific branding.

Starting with a full coat of thick deep grey suede across the upper, the pair switches to a lighter shade of grey on the vamp and side panel netting, plus the winged eyelets. The midsole and lace wings switch to black to match the laces and tongue tag. Brick red is added to the Jumpman tongue logo and outsole, with LDN added to the heel logo and “Say Less” on the backside of the tongue.

Air Jordan 4 Retro London Release Details

The Air Jordan 4 Retro London will be released September 12, 2026, exclusively in the UK through Nike and select Jordan retailers in-store and online. Available in unisex sizing, the retail price is set at $230. For all the latest Air Jordan retro news and drop info, download the Sole Retriever App.