Advisory Board Crystals is Launching a Blind Box Fantastic Four x Puma Collaboration
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The Marvel Cinematic Universe will officially enter Phase 6 when The Fantastic Four: First Steps hits theaters later this week. In the same manner that Marvel and Disney adhere to a no-spoiler policy for their films, so too does LA-based brand Advisory Board Crystals, with its upcoming collaboration with Marvel to celebrate the release of the first Fantastic Four film in the MCU.
For those unfamiliar with Advisory Board Crystals (Abc.), the brand is a philosophy-driven fashion label that merges art, intellect, and craftsmanship to create thoughtfully designed pieces that inspire reflection and meaningful connection. They’re also no stranger to the footwear world, as previously Abc. teamed up with Merrell 1TRL on a Hydro Moc and Vans on the Evdnt Ext Ulti and Sk8-Hi EXT.
Over the past week, the brand has taken to social media to tease an upcoming project with Marvel and Puma centered around the heroes and villains in The Fantastic Four universe. Each day, the space-age silver packaging revealed more, up until a slew of influencers and Abc. itself shared the seven different packages… all empty. Each box features a different character, including Mr. Fantastic, Invisible Woman, Human Torch, The Thing, Galactus, Silver Surfer, and Doctor Doom.
The characters all get their own shoe, though Abc. is keeping things under wraps about which character gets what sneaker. Their press release describes the footwear as “classic silhouettes” and “utilitarian boots with hand-stitched detailing” that feature plastic toy-like materials, colorblocking echoing the iconic uniform and cosmic motifs from across The Fantastic Four universe, and opals “powering” each pair.
Akin to how Kith launched its Marvel collaboration in a blind box style with rarity assigned via the included comic books, Abc. is using the aforementioned opals to add rarity to the release. If you purchase a pair, you will have no idea which character, or packaging, you’ll receive. Each shoe comes in 1 of 7 character boxes, which is inside of 1 of 4 sleeve designs, which is then wrapped in a sealed silver wrapper. The outer box sleeve is sealed with co-branded holograms.
The raffle for Advisory Board Crystals x Fantastic Four x Puma Collection is currently open on Abc.’s website. It costs $200 to enter the raffle, and the brand will charge you a pre-authorization fee for your card. If you don’t win when the raffle ends on July 27, the funds will return to your account within seven days. There is also no limit on the number of entries, so you can enter as much as you want.
Check below for images of the packaging, and download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Advisory Board Crystals
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
