RZA Walks Us Through the A-Z of Timberland in New Ad Campaign

If you want to learn about New York City fashion, the RZA is a pretty good teacher. The head of the Wu-Tang Clan’s Voltron had a whole section of his Wu-Tang Manual about how he crafted Wu-Wear and set in stone the benefits of insanely baggy pants that still holds up for today’s youth. Now, RZA is teaming up with another NYC legend to teach a lesson about the Big Apple’s most iconic pair of boots.

Tree Stamped History

The Timberland A-Z Campaign is the latest ad spot from the legacy footwear brand, leaning into its status in NYC and hip-hop culture, led by Professor RZA, pointing to a web of alliterated praise for the brand on a massive college classroom chalkboard. Interspliced with lifestyle shots from Timberland history, A is Authentic, B is Butters, and it only goes on from there.

“The A to Z of Timberland is a visual dictionary that literally wrote itself; a reflection of communities past and present who have adopted our brand and shaped it to what it is today,” says Maisie Willoughby, Chief Marketing Officer for Timberland. “This campaign is a celebration of the rich tapestry of cultural movements that have transformed Timberland from a footwear brand into a shared universal language. It’s an ever-evolving archive, co-created with our communities.”

The A-Z of Timberland

Check out the full A-Z of Timberland ad spot above and some stills from the campaign below. To keep up with all the latest sneaker and footwear news from NYC and across the globe, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com