The rebellious Korean streetwear brand 99%is is joining forces with adidas for their first-ever collaboration. 99%is has established a distinct presence in the fashion industry, thanks to its rebellious design philosophy and punk-inspired aesthetic. Now, the Bajowoo-led label is translating this audacious style onto the canvas of the adidas NMD_S1.
The collaborative 99%is x adidas NMD_S1 blends edgy design with functional comfort. The upper is draped in a full black Primeknit, contrasted with a transparent TPU layer on the midfoot. Three Stripe branding appears in a black semi-translucent finish over the TPU, subtly standing against the layered design. Further adding to the aesthetic, blue thread detailing is incorporated into the heel, and a punk-inspired black-and-white graphic graces the insole. The sneaker’s comfort aspect is taken care of by the NMD_S1's signature Boost-cushioned midsole. Additional design accents include TPU plugs near the heel and forefoot, and 99%is branding in Korean. A black outsole featuring the Trefoil logo rounds out the striking design.
The 99%is x adidas NMD_S1 will release August 9, 2023 through adidas and select retailers online and in-store in Asia, though it is unclear if this will be an overseas exclusive. Pricing and sizing information has yet to be announced. Keep it locked to our Twitter and the Sole Retriever mobile app for the latest updates on this release and more in the sneaker and streetwear world.
99%is x adidas NMD_S1
Images via adidas
Images via le.syndrome
