2013’s signing of Steph Curry enabled the brand to enter the basketball sneaker world and Curry’s signature sneaker continues to be the brands top selling line.

Under Armour

With the start of Jordan Brand, the company signed their first athletes to endorse the brand. Collectively known as Team Jordan, that list included former NBA players: Vin Baker, Ray Allen, Michael Finley, Eddie Jones and Derek Anderson. While none of the players originally had signature sneakers, they all supported the brand with player exclusives and GRs of Air Jordan signature sneakers as well as usher in new silhouettes for the Team Jordan line.



In 1999, Jordan Brand began its Retro line which still going strong to this day. To date, Air Jordan’s 1 thru 19 have been re-released along with the 23. In 2008, Jordan Brand celebrated the 23rd Anniversary of the birth of the Air Jordan line with an eleven set 2-shoe Collezione series that featured two Air Jordan sneakers packaged with one another where the sum of the models equaled the number twenty-three (ie 30/20, 4/19, 6/17, 11/12).



Twenty plus years since its inception, Jordan Brand continues to be a strong force in footwear, with billion dollar earnings and continued cultural popularity worldwide.

Jordan

Since its inception, Asics has been at the forefront of running footwear. The first shoes to use the silicone cushioning material αGEL (Alpha Gel), which cushions the feet from impact debuted in 1986 with the now classic GT-II and Freaks a silhouettes. Those footwear lines still continue to this day with updated technology for the runner of today.

Asics

While the New Balance 574 model is the brand's everyday go-to, its 900 series is highly regarded as its most popular. Various brands and labels have collaborated with New Balance throughout the years such as: Concepts,Stray Rats, Aime Leon Dore, JJJJound, Casablanca and more. They continue to pump out quality collabs through impressive storytelling.

New Balance

The brand’s prowess is evident with its recent crossing over to fashion with the support of high profile celebrity endorsements from Justin Bieber, Post Malone, KFC and more.

Crocs

Alongside the reinvented Nike SB Dunk, Nike Skateboarding also launched three new silhouettes: the Nike SB Angus, Nike SB FC and Nike SB URL along with another redesigned basketball sneaker, the Nike SB Delta Force. Over the past 20 plus years Nike SB has become a force to be reckoned with in the skateboarding & streetwear community.

Nike SB

BAPE’s first footwear release came in 2000 with the Bapesta. Drawing inspiration from the iconic Nike Air Force 1 silhouette. After the release of the A Bathing Ape Bapesta, BAPE has gone on to produce other silhouettes such as: the Roadsta, Sk8 Sta and Sta 93. Nearly thirty years into the game, BAPE is still one of the most iconic streetwear labels and has collabed with everyone from adidas to New Balance.

Bape

The Swoosh has produced some of the most iconic silhouettes ever with world recognized names like the Air Force 1, Cortez and Nike Blazer.

Nike

Yeezy

With plenty of classics and collaborations under its belt, Reebok remains a mainstay in streetwear fashion to this day.

Reebok

adidas

Vans is still going strong today with its classic silhouettes ranging from the Old Skool to the Sk8-Hi.

Vans

Kanye and Adidas’ hybrid lifestyle running shoe has evolved greatly since its inception, having been dressed in both classic and daring color schemes and transforming from V1 to where we are today with the V3. While not everyone’s cup of tea, the Yeezy 700 continues to make its dent on the sneaker world while showcasing Kanye’s incredible brand power. For a more simplistic model of Ye's, check out the <a href="https://www.soleretriever.com/sneakers/adidas-yeezy-boost-350" rel="noopener noreferrer" target="_blank">Yeezy 350's</a>.

Adidas Yeezy Boost 700

Drawing inspiration from World War II fighter planes, Tinker made the bold design choice of placing “shark-tooth” shapes on the sneaker’s midsole - creating one of the silhouette’s most distinct features. A definite classic in the sneaker world, Jordan’s fifth signature silhouette is also recognized for its reflective tongue and translucent outsole.

Nike Air Jordan 5

Constructed with performance and aesthetic in mind, the Air Max 90 masterfully combines both form and function throughout its makeup. With iconic colorways like the OG Infrared’s and jaw-dropping collaborations with the likes of Virgil Abloh, this model will forever remain a classic.

Nike Air Max 90

Jordan's sneakers, much like himself, arrived on the scene with an immediate bang. When he stepped on the court in the <a href="https://stockx.pvxt.net/aby1N" rel="noopener noreferrer" target="_blank">OG Black &amp; Red colorway</a>, Jordan violated the NBA's uniform policy and earned himself a recurring $5,000 fine for each time he laced them up on the floor. Today, the silhouette remains atop the list of one the most popular and highly-coveted kicks in the game.

Nike Air Jordan 1

Brought to life by visionary Tinker Hatfield, the AJ 3 was Michael's sneaker of choice for his '88 Dunk Contest victory when he famously took flight from the free throw line and shocked the world. This sneaker's unique style and versatility lends itself to becoming a true classic which sneakerheads flaunt both on and off the court.

Nike Air Jordan 3

The sneaker’s debut came in 2015 with the launch of the highly-anticipated Turtle Dove colorway. Just over a year later came the 350’s second iteration - the V2 - which has undeniably sprouted into one of the most popular and iconic silhouettes in modern day sneaker culture.

adidas Yeezy Boost 350

With its 1987 debut, Nike aimed to create a lightweight and comfortable runner to optimize speed and performance for runners. To this day, some of the Swoosh’ most coveted collabs and boldest design choices come in the form of the beloved AM1.

Nike Air Max 1

Allowing for a bold choice both on and off the court, Tinker’s 1995 design of the Jordan 11 truly represents the model’s sheer versatility and unparalleled uniqueness. Whether you’re lacing up for a game of fives or selecting your outfit for your sister’s wedding, the AJ 11 is always a good choice.The Jordan 11 is one of the most modern renditions of the shoe and boasts the highest price tag.The most iconic release of this model was the "Concord" which came out in 1996 and was worn by Michael Jordan on his return to the NBA from his brief stint playing Major Leage Baseball.<img src="https://soleretriever.s3.amazonaws.com/air-joran-11-concord-on-foot-jordan.png" alt="Air Jordan 11 Concord on Michael Jordan" />

Nike Air Jordan 11

Surely one of the most versatile silhouettes, the SB Dunk High has been adorned with some of the most iconic color schemes and acted as the canvas for some of the most highly sought after collabs the sneaker world has ever known.

Nike SB Dunk High

Since its debut in 1982, the Air Force 1 has remained a standard in global street culture and will continue to serve as inspiration for countless new sneaker designs of the future. Let’s be honest - there’s nothing like a crisp white pair of fresh AF1’s.

Nike Air Force 1

Despite its recent surge in popularity, the SB Dunk Low did not always receive the hype and attention it harnesses today. Impressive collaborations and bold designs have brought this once-fading silhouette back to the podium among the most prominent shoes in mainstream sneaker culture. Get some height: check out the <a href="https://www.soleretriever.com/sneakers/nike-sb-dunk-high" rel="noopener noreferrer" target="_blank">Dunk High's</a>.

Sole Retriever

Under Armour Sneakers and Releases in 2021

Historic releases

Popular brands